Senior Specialist in Digital Personalization at Scale (100% remote)
nr ref: 107/5/2024/OP
W Antal zajmujemy się rekrutacją od ponad 20 lat. Dzięki działaniu w 10 wyspecjalizowanych dywizjach, świetnie orientujemy się w aktualnych trendach branżowych. Precyzyjnie określamy specyfikę stanowiska, klasyfikując kluczowe umiejętności i niezbędne kwalifikacje. Naszą misją jest nie tylko znalezienie kandydata, którego kompetencje wpisują się w wymagania danego ogłoszenia, ale przede wszystkim stanowiska, spełniającego oczekiwania kandydata. Numer rejestru agencji zatrudnienia: 496.
Senior Specialist in Digital Personalization at Scale (100% remote)
For our Client, FMCG sector, we are looking for experienced candidates in Digital Marketing.
The importance of digital roles & their impacts on business are increasing year by year due to consumer behaviour shift through digital and increasing digital media/digital platform consumption. Leveraging digital capabilities, bringing digital innovative projects and ensuring digital creative excellence becomes much more important for FMCG companies to create effective & cost efficient consumer engagement models, to ensure sustainable future growth & competitiveness.
Your responsibilities
- This role is to develop, deploy, codify, scale, execute and track Personalization @ Scale strategies and campaigns, working closely with Marketing Teams, Media Agencies, Media Insights and Key Media Partners.
- This role will work within the Media team to additionally ensure:
- Assets are reutilized from Platform
- Personalization at Scale is optimized across sector campaigns
- Planning digital campaign with 1P data
- The objective is to:
- Identify barriers for audience first campaign development \ activation and define ways to overcome it via marketing teams education, resources unlock (ex.: Audience Team involvement), right stakeholders engagement
- Ensure Personalization @ Scale and First Party led planning is implemented across campaigns, codify learnings into cases and scale it across broader marketing teams
- Execute and optimize the campaigns together with managers in Europe, including proper use of Platform for possible inspiration or reuse of existing assets
- Track the results of Personalization @ scale implementation, communicate learning & ensure it’s implementation in further planning
- Report productivity for the above activities
Employer requirements
- 3-5 years in P@S / Digital Marketing / Brand Comms / Media planning
- Bacgelors Degree
- C1 / C2-level English mandatory
- Asset Management knowledge and proven practice
- Project management - ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute
- Experience in Digital Marketing utilizing 1st-party data in advertising campaigns
- Proficiency in DMP, CDP platforms (such as Salesforce Marketing Cloud)
- Execution of Lead Ads campaigns on media platforms such as META, Google, TikTok
- Campaign planning utilizing 1st-party data and recommending new data acquisition sources
- analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
- consistent and excellent attention to detail
- innovative and entrepreneurial
Optional
- Experience in FMCG a plus
What employer offers
- You never stop learning. You will have the possibility to develop yourself via our Learning Management System that is also connected to LinkedIn Learning
- You will have the opportunity to work remotely
- We offer you attractive Benefits from sharing the costs of sports activities to day off on Christmas Eve
