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Digital marketing manager

nr ref: 253/6/2024/AS
Konsultant prowadzący: Anna Szwangruber
Kraków (małopolskie)
18 czerwca 2024

W Antal zajmujemy się rekrutacją od ponad 20 lat. Dzięki działaniu w 10 wyspecjalizowanych dywizjach, świetnie orientujemy się w aktualnych trendach branżowych. Precyzyjnie określamy specyfikę stanowiska, klasyfikując kluczowe umiejętności i niezbędne kwalifikacje. Naszą misją jest nie tylko znalezienie kandydata, którego kompetencje wpisują się w wymagania danego ogłoszenia, ale przede wszystkim stanowiska, spełniającego oczekiwania kandydata. Numer rejestru agencji zatrudnienia: 496.

Do you have at least 3 years of experience in Digital Marketing Area?

Do you speak English fluently and want to work in a truly international environment?

Sounds like you've found the perfect deal!

 

Digital Marketing Manager

Location: Poland (remote position)

Form of the contract: UoP

Type of work: remote

Start of work: ASAP

Number of open positions: 5

This role is to develop, deploy, codify, scale, execute and track Personalization @ Scale strategies and campaigns, working closely with BU Marketing Teams, Media Agencies, Media Insights and Key Media Partners. 

 

What you’ll do

  • Identify barriers for audience first campaign development \ activation and define ways to overcome it via marketing teams education, resources unlock (ex.: Audience Team involvement), right stakeholders engagement
  • Ensure Personalization @ Scale and First Party led planning is implemented across campaigns, codify learnings into cases and scale it across broader marketing teams
  • Execute and optimize the campaigns together with TCP managers of Snack and Beverage in Europe, including proper use of DAM Platform for possible inspiration or reuse of existing assets
  • Act as an ambassador of DAM solution and its connected tools in order to leverage platforms capabilities to share, reuse and enable the reuse of assets for Brand Teams globally
  • Track the results of Personalization @ scale implementation, communicate learning & ensure it’s implementation in further planning
  • Report productivity for the above activities (P@S & asset reuse)

 

What you need to have to succeed in this role

  • 3-5 years in P@S / Digital Marketing / Brand Comms / Media planning
  • Asset Management knowledge and proven practice
  • Project management - ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute
  • Experience in Digital Marketing utilizing 1st-party data in advertising campaigns
  • Proficiency in DMP, CDP platforms (such as Salesforce Marketing Cloud)
  • Execution of Lead Ads campaigns on media platforms such as META, Google, TikTok
  • Campaign planning utilizing 1st-party data and recommending new data acquisition sources
  • Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
  • Consistent and excellent attention to detail
  • Innovative and entrepreneurial, collaborative and honest
  • Experience in FMCG a plus
  • Fluent English (at least C1 level)

 

What our client can offer

•    Competitive salary
•    Multisport card
•    Private medical care
•    Life insurance
•    Corporate parties & events
•    Flexible working hours 

 

What will happen after your application? Stages of the recruitment process:

1. You will be contacted by an Antal consultant who will conduct an initial recruitment interview.

2. Then you will be recommended and we will arrange behavioural tests and then 2 meetings with the client's representatives.

3. After all, a decision on employment will be made, for which we keep our fingers crossed!

What is Antal?

We are a leader in the recruitment of specialists and managers as well as in HR consulting. The brand is present in 35 countries and has been operating in Poland since 1996. During this time, we have built many candidates' careers, thanks to a flexible and comprehensive approach to all recruitment. Our specialists, completely free of charge, will help you find and get the best job for you.

What will you gain thanks to the application for Antal offers?

Free career support!

By applying for Antal offers, you will receive the support of our Consultant who will maintain constant contact with you (email or telephone), help you prepare for the recruitment interview and take care of the quality of the recruitment process in which you are currently participating.