Business consulting

Employer Branding and EVP Strategy Agency – Attract the Best Talent

We help companies build their image as an employer of choice. We are not just a creative agency; we are a company that provides solutions in outsourcing, permanent recruitment, and consulting, and we understand candidates’ needs. We combine hard data with recruitment marketing so that your Employer Branding strategy effectively reduces recruitment costs and increases employee engagement.

Karolina Korzeniewska

Karolina Korzeniewska

Strategic Client Advisor

Table of contents

Why is Employer Branding an investment and not a cost?

At first glance, everyone is aware of the importance of image, but the key is to translate it into business metrics. Effective EB actions are a strategy that directly reduces the cost of recruitment (Cost per Hire) and increases employee retention. At Antal, we base this process on hard data from our Market Research experts and a unique EVP (Employee Value Proposition) methodology, not just on "pretty graphics on social media."

Tangible benefits of a strong employer brand

Decrease in employee turnover

Effective EB actions directed internally (internal communication) build loyalty and pride in the workplace, significantly reducing costs associated with departures.

Lower recruitment costs

Candidates apply to companies with a strong reputation (Inbound Recruiting), which reduces the need for expensive campaigns and headhunting.

Increased brand awareness

A positive employer image translates into the consumer image of the company, strengthening its overall market position.

Better candidate fit

Precise communication of values (EVP) attracts people who fit your organizational culture and filters out those who would not succeed.

Choose a module tailored to your needs

Strategy Module

For companies wanting to understand their DNA. Audit, satisfaction survey, development of a unique EVP and internal and external communication plan.

Execution Module

Execution of actions. Managing social media, image campaigns, organizing events, and recruitment marketing (Job Ads).

Comprehensive Solution

Full support from strategy to implementation. We combine analysis with creative execution, acting as your external Employer Branding department.

Data-driven EB strategy

employer branding

Candidate Experience - verifying promises

Even the best campaign won't work if the recruitment process disappoints the candidate. People quickly check if what you promise in ads is true. We ensure that your Candidate Experience is consistent with the company's image and builds trust from the first contact.

What can we deliver to the Client?

Digital and Social Media

Managing company profiles, paid campaigns (Ads), optimizing Career Pages

Content and Design

Recruitment videos, ads (online/offline), team photo sessions, image articles, job descriptions.

Events and Offline

Job fairs, booths, welcome packs (onboarding), personalized gadgets, corporate and integration events.

Research and Strategy

Satisfaction surveys, ambassador programs, collaboration with universities and career offices.

Management from A to Z

Full project management, processing purchases, budget management, overseeing implementation.

Frequently asked questions about Employer Branding

Employer Branding (EB) is the totality of actions that build the company's image as an "employer of choice." It is divided into internal (targeted at current employees) and external (for candidates). Collaborating with a specialized Employer Branding agency, such as Antal, allows for an objective view of the company. Thanks to our recruitment experience, we know what truly attracts talent and what is just an empty slogan. We help avoid mistakes (e.g., "greenwashing") and build a strategy based on the authentic DNA of the organization.

Let's create a brand that attracts the best

Schedule a conversation with our

Strategic Client Advisor

Karolina Korzeniewska

Karolina Korzeniewska

Strategic Client Advisor

Employer Branding is a team game. We have joined forces of HR and marketing to give you an edge in the candidate market. Consult your challenges with a duo that has been successfully building the images of top employers in Poland for years.

Over 1000 satisfied clients