Specializations

Sales and marketing - recruitment of specialists and outsourcing of competences

We build a competitive advantage by providing sales leaders for the digital age. We specialise in creating synergies between traditional retail and e-commerce. Antal Sales & Marketing recruits key talent – from Country Managers to Performance Experts – focusing on their tangible impact on your company’s financial results and market position. We also offer outsourcing of sales and marketing expertise.

Maryla Aftanasiuk-Lisiecka

Maryla Aftanasiuk-Lisiecka

Table of contents

When traditional retail meets the digital revolution – why recruitment and outsourcing in sales and marketing require a specialist

The retail market has evolved from store shelves to TikTok algorithms. The modern Sales Director must understand not only negotiations with retail chains but also omnichannel mechanisms and marketplaces. Recruitment of sales and marketing specialists must keep pace with this transformation.

At Antal Sales & Marketing, we know that success in FMCG requires different competencies than B2B sales in the technical sector. We recruit managers who combine classic sales skills with an analytical approach to data and an understanding of new technologies (AI, MarTech).

Areas of specialization: 360 degrees in salesand marketing

Our experience covers key sectors of the consumer and B2B market. We understand the specifics of each sales channel.

Specialization of the Sales & Marketing Division

Recruitment and outsourcing in sales and marketing – who are we looking to recruit?

Sales and Management

Revenue leaders. Country Managers, Sales Directors, Key Account Managers (Modern/Traditional Trade), Export Managers.

Marketing & Brand

Brand building. Marketing Directors (CMO), Brand Managers, Trade Marketing Managers, Category Managers.

Digital & E-commerce

Digital channels. E-commerce Directors, Digital Marketing Managers, SEO/SEM/Performance Experts, Social Media Managers.

Retail & Operations

Retail chains. Operations Directors (COO), Regional Sales Managers, Store Managers, Buyers.

Expansion without borders – recruiting sales leaders for international markets

Polish companies are increasingly boldly entering foreign markets. The success of expansion depends on finding a manager who knows the local specifics – whether in the CEE region or in African markets.

Antal Sales & Marketing has unique experience in recruiting Export Managers and Country Managers for emerging markets. We reach candidates with documented successes in opening new markets and building sales structures from scratch. Recruiting sales specialists with international experience is one of our differentiators in the market.

How much does an E-commerce Director earn?

Salaries in digital marketing and sales are rising dynamically. Download our Salary Report and check current salaries for positions such as Digital Manager, Key Account Manager, or Brand Manager. Plan recruitment in sales and marketing based on solid market data.

Why do market leaders trust Antal with sales and marketing recruitment?

Business practitioners

Our consultants are former sales and marketing managers. They understand what margin, shelf turnover, and ROI from campaigns mean. Antal Sales & Marketing speaks your language – because it comes from your world.

Talent pool

We have access to over 150,000 verified candidate profiles who are not actively looking for a job. We know the best salespeople in the industry and how to motivate them to change.

Understanding Digital

We do not confuse SEO with SEM. We can verify the hard skills of candidates in digital marketing and e-commerce. Effective recruitment of marketing specialists starts with understanding the tools they work with.

International reach

We support your expansion. We recruit managers for foreign markets using our global network of contacts in the CEE region and beyond.

Tools

Google Analytics

Salesforce

HubSpot

NielsenIQ

GfK

SAP Hybris

Magento

Frequently asked questions about recruitment
in sales and marketing

Recruitment of sales and marketing specialists conducted by Antal Sales & Marketing is a multi-stage process designed with the specifics of commercial roles in mind. We start with a detailed analysis of the position – we conduct searches for a Country Manager responsible for opening a new market differently than for a Digital Marketing Manager implementing a performance strategy. Next, we initiate direct search, reaching out to passive candidates – experienced sales and marketing leaders who do not publish CVs on portals. We verify not only industry experience but also real results: sales growth, margins, ROI from campaigns, market shares. We check negotiation skills, analytical abilities, and fit with the client's organizational culture. The time from project initiation to the presentation of the first profiles usually takes 5–10 business days.

Over 1000 satisfied clients

Maryla Aftanasiuk-Lisiecka

Maryla Aftanasiuk-Lisiecka

Are you looking for an effective Sales Director, a creative CMO, or an E-commerce expert? Contact the Antal Sales & Marketing team – we will find leaders who will drive your business growth.